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Common SEO Pitfalls

Search engine optimization is a vast subject, and it is just not possible to list all the do's and don'ts of properly implementing search engine optimization for a website.
Here are a few of the most common pitfalls that you should avoid. Mind you, this list is not exhaustive, but should suffice to at least serve as a guide for those planning to implement a god SEO strategy.

1. Choice of incorrect keywords. 
By far, this is one the most common and the most cost liest mistake you can make. There has to be a lot of thought that goes into targeting the right keywords - it is not something you can brainstorm and get over with in one sitting.

2. Content Rules
Be very careful about the text that goes in the content. Use keywords and key phrases in the right places. Place them in the title and the description Meta tags. While most search engines have deprecated the 'Keyword' Meta tag, it is still important to use it as a good HTML protocol. Avoid keyword spamming, and contrived text. The language should be natural, and region specific. Avoid long pages. They tire the user and make the search engine suspicious. Instead, think about concentrating on breaking topics into logical sub links. 
Above all, be original. It will be a far better thing than you have done before at least as far as the search engine optimization goes.

3. Incorrect Design
For SEO, content rules. Search engines understand text, not images. Keep the web site design simple, the navigation clear and the graphical elements minimal. Try to use text based links, as search engines can parse through them easily. Avoid frames, and fancy JavaScript / AJAX.  Try to use CSS wherever possible. Reduce code by using the
tag.

4. Follow HTML Protocols Correctly
Use proper Meta tags. Every search engine has its own guidelines for using Meta tags; stick to them for a better ranking. While most browsers forgive an open tag, search engines can penalize your web site if there are too many of them. Don't have orphan links. Use alt tags whenever you use images. Have a 'Site Map' link in place. It keeps the search engines happy.

5. Use Ethical SEO Practices
Avoid 'black hat' SEO practices like duplicate content, doorway pages, cloaking, hidden text and links, link farming or keyword spamming. 
All search engines have established guidelines for that you should follow. While it might take longer, the results you achieve by ethical search engine optimization strategies are longer lasting.  You will also sleep soundly in the night..

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