Web Design Resources
Blogs and Search Engine Optimization
A blog is an abbreviation of weblog. It is essentially your personal diary on the Net. A blog is started by a person, (and depending upon that author's choice) either anyone or only registered members can post comments on the topic.
Blogs have become enormously popular as they allow you to share your thoughts instantly with other people.
Because of their simple, content rich structure, a blog is inherently search engine friendly and consequently easy to optimize.
Do Blogs Really Help SEO of a Website?
It is thought that a good search engine optimization company can use it as an effective tool in promoting traffic to a website. The process is simple:
You design the website for a company, start a blog related to that site in some way (for example by describing and / or discussing the company's products and / or services and giving links to the parent company's website from within the blog. Once the blog gets popularized, it attracts visitors, some of whom are bound to visit the website of the parent company. As the leading search engines prefer fresh content, a blog can prove to be an effective tool in indirectly promoting your website. Moreover, you can use a blog to discuss certain aspects of the company in an informal way that is not possible on the company website.
So far, so good. Unfortunately, in real life, this does no really work all the times. Most of the times, what a company decides to do is assign the task of updating the blog to some one from within the company. Sadly, the person assigned typically looks at this task as an additional chore and loses interest in the blog soon. Worse, the frequency of updating the blog, the keywords that were to be targeted for SEO gradually go on reducing, and the blog languishes. Pretty soon, the traffic that used to come from search engines is gone too.
In Conclusion...
Blogs can help your SEO cause, provided they are maintained and updated regularly. It is better to employ a professional company / individual to take care of the blog if you really want to make full use of it.
- Is SEO a Continuous Process?
- How Many Keywords Should you Target?
- Choosing Proper Domain Names
- Google Analytics
- Site Maps
- SEO and SEM Part 1
- SEO and SEM Part 2
- Pay Per Click Explained...
- Blogs and Search Engine Optimization
- Good Content for SEO
- The Importance of Link Building
- Search Engine Spamming
- Importance of Directory Submissions
- Common SEO Pitfalls
- SEO Pricing Models
- Flash Websites and Optimization
- Search Engine Do’s
- Search Engine Don’ts
- Google's Disavow Links Tool
- Can I Optimize My Own Website?
- Web Analytics
- Google’s Page Layout Algorithm Update
- The Importance of Proper Keywords
- The SEO FAQs
- How Search Engines Work