Blogs and Search Engine Optimization

A blog is an abbreviation of weblog. It is essentially your personal diary on the Net. A blog is started by a person, (and depending upon that author's choice) either anyone or only registered members can post comments on the topic. 

Blogs have become enormously popular as they allow you to share your thoughts instantly with other people.

 

Because of their simple, content rich structure, a blog is inherently search engine friendly and consequently easy to optimize.

 

It is thought that a good search engine optimization company can use it as an effective tool in promoting traffic to a website. The process is simple:

You design the website for a company, start a blog related to that site in some way (for example by describing and / or discussing the company's products and / or services and giving links to the parent company's website from within the blog. Once the blog gets popularized, it attracts visitors, some of whom are bound to visit the website of the parent company. As the leading search engines prefer fresh content, a blog can prove to be an effective tool in indirectly promoting your website. Moreover, you can use a blog to discuss certain aspects of the company in an informal way that is not possible on the company website.

So far, so good. Unfortunately, in real life, this does no really work all the times. Most of the times, what a company decides to do is assign the task of updating the blog to some one from within the company. Sadly, the person assigned typically looks at this task as an additional chore and loses interest in the blog soon. Worse, the frequency of updating the blog, the keywords that were to be targeted for SEO gradually go on reducing, and the blog languishes. Pretty soon, the traffic that used to come from search engines is gone too.

 

Blogs can help your SEO cause, provided they are maintained and updated regularly. It is better to employ a professional company / individual to take care of the blog if you really want to make full use of it.